In Part 1 of this on-going saga, I posted about comments attributed to Su Birch, head of the SA Wine Export Marketers (WOSA).
In his November 20, 2011 article for TimesLive.co.za, Neil Pendock, who describes himself as ‘South Africa’s leading independent drinks commentator…’ writes about Birch’s war-of-words with Hong Kong businessman and socialite Sir David Tang (formerly he of Shanghai Tang).
I am happy to say that Su has since contacted me and clarified her side of the tiff as follows:
Dear Mike,
I want to assure you that WOSA is totally committed to the Hong Kong and Chinese markets and are doing as much as we can with our very limited funds.
We were active at 4 shows in China last year, one of which was in Hong Kong and brought WOSA Wine Workshops to Hong Kong and Guangzhou.
These master classes were presented by some of our best winemakers to a large audience of Hong Kong sommeliers and trade.
I presented at the Wine Futures Hong Kong seminar in November.
We are planning to be at 5 shows this year, the first of which is Vinexpo Hong Kong in May.
We have translated our promotional material in to Mandarin and building our first Mandarin website in the next few months.
WOSA does not sell wine, we just try to grow awareness and promote a positive image.
If you have some great ideas on how to get more wine sold in Hong Kong,we’d like to to hear them. But budget is always a problem.
Our bottled wine exports to China (unfortunately I don’t have Hong Kong separately) are up 90% for the 12 months ended October 2011.
I guess everywhere in the world you have politics, and quite why Mr. Pendock found it necessary to make such a huge fuss about my comment in an online lifestyle magazine about not wanting to go on holiday in China (where I have done some travelling) is not something I understand. Going on holiday and doing business are two very different things.
I hope this sets the record straight.
Best
Su
On my usual Sunday-morning walkabout, I took some images of the SA shelf at the Jason’s store in Tsim Sha Tsui’s K11 mall.

















